 | The Blog Of YourPCM Easy contact management for |
Surviving a Recession: Pulling in Your Horns or Marketing More?CREATED BY STEFFI LEWIS As a business owner, you are constantly faced with tough decisions. But when a recession hits, those decisions become even more critical. The question of whether to pull in your horns and cut back on marketing or to reach out and market more is one that many businesses struggle with ... Recession looming, YourPCM will help you thrive, Hope for brighter days ahead! On one hand, you want to conserve resources and weather the storm. On the other, you don't want to miss out on potential opportunities for new customers and clients and lose ground to your competitors. So, what is the best course of action?The knee-jerk reaction for most small business owners is to cut back on spending. After all, it's only natural to want to conserve resources when times are tough. But is that really the best approach? The first thing to consider is the impact of cutting back on marketing. While it may save you money in the short term, it could have dire long-term consequences. By reducing your marketing efforts, you risk losing visibility and brand awareness, which can be difficult to regain once the economy improves. This could result in a decline in sales and revenue, making it even harder to recover from the recession. In addition, your competitors may take advantage of your absence in the market and gain a larger share of the pie. This could have a lasting impact on your business, even after the recession is over. On the other hand, increasing marketing efforts can be a risky move!It usually requires a significant investment of resources, which may not yield immediate results. However, it could pay off in the long run by helping you maintain your market share and even gain new customers. But how do you know which approach is right for your business? It's important to carefully evaluate your situation and make an informed decision. Consider factors such as your industry, your target market, and your current financial situation. Prospecting becomes even more important!There are many ways to market your business. Word of mouth, referrals, social media, email marketing, SEO and ads ... but it all comes down to finding potential new customers and clients to connect with; by email, by social, by telephone ... by the way you prefer most. And YourPCM can help you with that. Yes, YourPCM is all about easy contact management for small business owners, but that's only a 1/3 of it. YourPCM is also about easy B2B prospecting for small business owners. Enter a profession, type in a location and hit search then go make a nice cup of tea. By the time you get back to your desk, you'll have potentially hundreds of new contacts you can connect with in your area, including email addresses and social media channels ... right there, in your customer database. You can do all the B2B prospecting you want for just £29.99 per month!The decision to pull in your horns or reach out and market more during a recession would not normally be easy, but YourPCM is a real game-changer for those who want to grow and thrive in 2025. Visit www.yourpcm.uk today and either book a demo or grab a fully featured 14-day free trial and start B2B prospecting with YourPCM in minutes. Until next time ...
STEFFI LEWIS
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
© 2024 by Steffi Lewis All rights reserved No unauthorised use, duplication, or distribution of any text, images or audio contained within the pages of this blog is permitted without prior written permission of the author.
|
